3 Steps To Create Your Value Proposition

Value Proposition 3d Red Words Open Door Sell Customers My friend Curt Tueffert – a seasoned sales trainer, a national speaker, and the owner of Brick Wall Motivation – presented a seminar at the Fort Bend Chamber of Commerce a while back entitled "Creating Your Value Proposition." The advice he gave then still resonates today.  Here is the simple model for creating a value proposition as presented by Curt:
  • Concern - What is the problem?
  • Action - What can I do about it?
  • Result - Why should you care?
The C.A.R. model is simple and practical yet powerful and useable! Here's how this plays out in my business.


I’m concerned by the daily problems of the small business owners with whom I work:
  • Working long hours for little financial return.
  • Feeling like a prisoner to their business because they have inadequate systems and too much depends on them.
  • Working too much, which hurts their family, other important relationships, and their health.


I can help a small business owner by taking three actions:
  • Slowing you down, catching your breath, getting you focused, and mapping out the needed changes.
  • Gaining clarity on your destination and creating a plan to get there.
  • Providing a proven process that will keep you focused for the next two years, hold you accountable to your goals and plans, and empower you to achieve the results you desire.


Here are three reasons why you should care:
  • Our proven process has helped many local business owners improve their businesses, their incomes, and their lives.
  • You’ll grow your business, make more money, work with less stress, and have more time to do the things you want to do.
  • You’ll build a business that doesn't depend solely on you but that can become a separate asset that you can sell for a good return for your sacrifice and effort.

The Bottom Line

If you fully engage our coaching process, it will improve your business and your life. Plus, if after the first session you do not believe this, we will give you a 100% refund! That's our guarantee! I'm constantly improving on my value proposition like every good business owner, but I hope this example gives you a picture of how to create and improve YOUR value proposition. As you wrestle with this, ask yourself these questions that Curt left with us:
  1. Is it clear enough for anyone to understand?
  2. Is it compelling enough for anyone to take interest in?
  3. Does it provide enough value as defined by the customer?
  4. Does it set you apart from the competition?
To learn more about Curt, check out Brick Wall Motivation. If you are a business owner who would like to improve your performance, contact us today to set up a no-obligation strategy session to get started. We help business owners in Sugar Land, Katy, and the Houston area improve their marketing, sales, management, systems, and leadership.


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