3 Steps to Improve Your Sales

improve your sales, increase your sales, marketingToday in our Monday is for Marketing feature I want to share 3 steps that will help you improve your sales. Here they are;

Step One:  Attract

You first have to get the attention of your prospect. This starts with your marketing message, so be sure you get it right! You must differentiate yourself so you will stand out among your competition. Present yourself in a way that is unforgettable. Cause them to want to have a conversation with you. Attract your prospect and create curiosity in them. Cause them to be intrigued so they will want to know more.

Step Two:  Captivate

The way you captivate your prospects is by helping them understand how bad their need or problem really is, and how wonderful your solution can be for them. Help them feel the need. Help them visualize the solution. Involve their emotions in the process. Remember, people buy on emotion and they justify with logic. That's not manipulation, it's just reality. We buy something when we want it bad enough. So captivate them emotionally with the problem (or pain) and your solution. How? The best way is buy using well prepared questions.

Step Three:  Engage

Before you begin your sales process be sure you have a clear, realistic goal in mind. Know what the outcome is that you're hoping for. Once you attract and captivate your prospect, you can then offer them a simple call to action. You want to direct them to take the action you want them to take. Engagement with you should be a logical, obvious next step in your process. If it is not, you have probably not done a very good job of captivating your prospect. The solution to their need should be so clear, desirable, and simple to take that it's just a natural conclusion to your conversation. Make engagement with you painless and easy. Make it so desirable that it would not make sense for the prospect to pass this opportunity by. If you work and master these 3 steps I promise you will improve your sales. To learn more about how we help our clients with marketing and sales contact us. We will be happy to sit down with you for a complimentary strategy session to help you increase your sales and grow your business.

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