» Vision: The Focus of Leadership
Jun, 12th, 2013
Leadership has at least 3 primary objectives or tasks. They are vision, culture, and team. In this series of posts I want to look at each of these tasks. This should be the focus of every leader in every business or organization. Today we look at vision.
Simply put, vision is a picture … Read more
» Funniest Commercial I’ve Seen This Year! “Shipped My Pants”
Jun, 10th, 2013
Today in our Monday is for Marketing feature I want to share with you a brilliant marketing piece. It’s the funniest commercial I’ve seen in a long time! Watch and enjoy!
» Customer Service or Customer Helping?
May, 28th, 2013
Author and speaker Jeffrey Gitomer asks a very powerful question:
“Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way?”
I think that’s the right question for every business owner and leader to be asking. A business leader is responsible for establishing … Read more
» What Motivates Someone to Give You a Referral?
May, 20th, 2013
All good businesses have numerous satisfied customers. However, typically a small percentage of these customers actually generate referrals for your business – why is that?
We have already looked at 5 Reasons Why Satisfied Customers Do Not Give Referrals, but now I want to look at the number one reason why satisfied customers … Read more
» 5 Reasons Satisfied Customers Do Not Give Referrals
May, 13th, 2013
Most satisfied customers DO NOT give referrals! While most referrals come from satisfied customers, most of our satisfied customers just do not give them.
Everyone will agree that referrals are the best source of new business. As a result, we all want business by referral to be a part of our marketing strategy. … Read more
» Small Business LinkStorm for May 3, 2013
May, 3rd, 2013
Here are 3 great resource links for owners of small business. Quick reads so dig in and enjoy!
Here are 5 elements from Duct Tape Marketing guru John Jantsch that every business owner should consider for making their advertising more effective. “Advertising is an important part … Read more
» Don’t Let Unfinished Business Drag You Down!
May, 2nd, 2013
Every quarter we like to lead our business owner clients through a day-long Strategic Retreat. One of the topics we consider each quarter is “Unfinished Business.” This is a term we use to describe all the “messes” in your life that you haven’t dealt with.
We Drag An AnchorUnfinished business can include … Read more
» Build Sales Momentum Using The Herd Theory
Apr, 29th, 2013
Like you, I am always looking for ways to strengthen my marketing and increase my sales effectiveness. One of my favorite sales trainers is Tom Freese, author of Secrets of Question Based Selling. This is a resource that every business owner and sales professional MUST READ! In today’s Monday is for Marketing feature I … Read more
» 5 Relationships That Are Critical To Your Business Success
Apr, 23rd, 2013
Relationship management is a critical ingredient in every successful person’s life. Without good relationships we limit our potential and we miss the greatest joy of life and work. Here are 5 relationships that are critical to your business success.
It amazes me that many business owners cannot tell me who … Read more
» 5 Easy Steps for Creating a Marketing Plan
Apr, 22nd, 2013
Today in our Monday is for Marketing feature I want to stress how important it is that you and I have a written marketing plan to execute from. Unfortunately I see many business owners who either spend recklessly on marketing activities or who just give up and don’t spend anything on their marketing. Here … Read more