Marketing and Business Tips

» What Are You Buying When You Buy SEO: 10 Things Every Business Owner Needs to Know About SEO
Feb, 22nd, 2012

seo, business ownersI frequently have business owners talk to me about their confusion regarding search engine optimization or SEO. They are typically faced with making a decision regarding how much money they should spend. They know that they should be marketing on the internet but… Read more

» Business Owner Beware: Spend Your SEM Dollars Wisely!
Feb, 14th, 2012

What is SEM?

Almost weekly I have one or more conversations with small business owners who are wrestling with the decision to spend money on internet marketing. When I ask them what they know about search engine marketing (or SEM) they typically get the deer-in-the-headlights… Read more

» What is a Brand?
Feb, 13th, 2012

Monday is for Marketing

what is a brand, brandingBranding is often a mysterious concept to small business owners. When I ask groups what a brand is I typically hear answers like “a logo,” “a symbol,” or “a name.” While those things are usually part of a branding process, they… Read more

» The Social Media Ladder
Feb, 10th, 2012

Friday is for Friends

Today in my Friday is for Friends feature I have a great friend, Camille Rodriquez, writing about the Social Media Ladder. Camille is the Founder and President of Polka Dot Impressions. She shares some extremely helpfulRead more

» Social Media Starter Tips to Grow Your Business
Feb, 7th, 2012

One of the people who has mentored me in social media through his books and talks is Chris Brogan. Here in this short video Chris talks to business owners to help them understand how to get started the right way using social media for business.

Chris Brogan on Social Media Starter Tips

» How Do Small Businesses Build a Brand?
Feb, 6th, 2012

Monday is for Marketing

Brand, small business, super bowl 2012Last night was a very enjoyable Super Bowl game! Not because my team won (I really didn’t have a team in this one,) but because of the quality of play and the closeness of the match up. However, I think this… Read more

» Interns – Paid or Unpaid?
Feb, 3rd, 2012

Friday is for Friends

Today I welcome Mike Dobert with HR in Alignment as my Friday is for Friends guest blogger. Mike has some helpful insights for us around this topic of internships. Thank you Mike for being aRead more

» Why Should I Do Business With You – What’s Your U.S.P.?
Feb, 2nd, 2012

Sharpen Your Unique Selling Proposition

men talking, unique selling proposition, U.S.P,When you meet someone new at a networking or community event, and they ask you what you do, what do you say? Typically I hear “I’m a CPA” or “I’m a financial planner” or “I sell flowers” or “I’m in… Read more

» Are Your Business Systems Holding You Back?
Feb, 1st, 2012

business process, business systems, business ownersSmall business owners talk to me weekly about why their business is “stuck,” why it is not growing. Of course there are several possible causes for this, but one common cause is what I call “System Bottlenecks.” These bottlenecks will keep your business from growing,… Read more

» Get Motivated: Know Your “Big Why”
Jan, 31st, 2012

business coach, get motivated, know your big whyAs a business coach I am continually trying to encourge and inspire my clients to be the best they can be.  I encourage them to take action to improve their quality of life.  I encourage them to build strong, systematized businesses that can be… Read more