Business Owner: Become a Small Business Marketing Expert!

small business marketing, business coachMonday is for Marketing

Every business owner must see themselves as a marketer!  As a business coach in Sugar Land and the Houston area of Southeast Texas, I remind my clients constantly, “You are in the marketing business!”  This is my message for this edition of Monday is for Marketing. It doesn’t matter what industry you’re in (I just happen to be in the coaching industry.)  As business owners, we are in the marketing business. Jay Conrad Levinson says, “Marketing is not an event, but a process…It has a beginning, a middle, but never an end, for it is a process.  You improve it, perfect it, change it, even pause it.  But you never stop it completely.”

Every owner of a small business must make it their goal to become an expert in small business marketing!

Without robust marketing systems, you have no customers or clients.  Marketing should be the heart and soul of every business!  Without effective marketing, you will not be in business for long or your business will stagnate.  The Strategic Business Owner should make robust marketing systems one of his/her top priorities!

What is marketing?

Marketing is a Continual Education Process.  Too many experts have made marketing into some type of mystical, magical, complicated process.  However, marketing is really very simple.  It’s about education! Make it your goal to educate!  The more people who know about your business and the superior benefits you provide, the more your business will grow.  Marketing is about educating people in your market on the advantages of doing business with you and the reasons why they should trust you to deliver on your promises. Once you start educating people, then point them to credible evidence about how you keep your promise.  This is done through testimonials, case studies, and most of all, online reviews.  Put it on your website, make sure you have online reviews, and put it in print.  Make it easy for people to see your credible performance. Educate, educate, educate!  And never lose sight of the fact that You are first and foremost a business owner in the MARKETING BUSINESS!


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