Business Owners: You Are In the Marketing Business!

inbound marketing“Marketing is not an event, but a process…It has a beginning, a middle, but never an end, for it is a process.  You improve it, perfect it, change it, even pause it.  But you never stop it completely.” - Jay Conrad Levinson

What business are you in?  You are first and foremost a business owner in the MARKETING BUSINESS! There is a difference in what industry you’re in compared to what business you’re in.  Therefore, this is worth repeating:  You are first and foremost a business owner in the MARKETING BUSINESS! It’s very important that we have the right mindset around marketing.  Some business owners are intimidated by the whole “marketing” subject.  Most did not start their businesses because they were passionate about marketing.  Instead they started their businesses because they had a skill, a trade, or a passion for some type of service. However, it is crucial that every business owner master marketing! Without a robust marketing system, you have no customers or clients.  Marketing should be the heart and soul of every business!  Without effective marketing, you will not be in business for long or your business will stagnate.

The Strategic Business Owner should make robust marketing systems one of his/her top priorities!

Let me encourage you to take 3 very practical steps that will grow your business: First, start every day by reminding yourself that you are in the marketing business.  I call this an “affirmation.”  Begin to re-program your thinking to view yourself as a highly successful marketer.  How you see yourself will influence the results you see in your business. Second, create a marketing plan and schedule time every week that is devoted just to review and execution of your marketing plan.  Make this a part of your weekly routine.  Put an appointment on your calendar for a “marketing strategy meeting,” even if you’re the only one who attends.  But learn to discipline yourself in the area of marketing. Finally, learn more!  In our strategic retreats for business owners we regularly work on marketing.  We share best practices and new ideas.  Business owners find encouragement and inspiration from one another.  Also, you can read books and listen to podcasts and watch videos that will help you learn more.  We provide an entire library of educational resources under our Marketing tag and our Monday is for Marketing tag. Take action!  Become a world-class marketer.  And remember, you are in the marketing business!

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