Business Success Mindset: Do You Believe That What You Do Is Good?

“Making money is much harder if, deep down, you suspect it to be a morally reprehensible activity.” – Rabbi Daniel Lapin

To realize business success you must believe in the dignity and morality of business! However, if you do believe that business is “good,” you will quickly discover that this view is not shared by all. In his excellent book Thou Shall Prosper, Rabbi Daniel Lapin points out:
“Generally speaking, media, entertainment, and public education in the United States all subtly denigrate business. What is more, government is often complicit in this slander of business. Almost without fail, in many countries, when government policies fail to deliver on their promises, politicians denounce the greed of Wall Street. Whenever the ghost of unintended consequences strikes again and well-intentioned but badly conceived state programs erode the economy, political leaders trip over one another in their eagerness to blame business.”
Despite the current cultural tide, I believe that business is a noble, moral, and worthy pursuit, given that you conduct your business affairs with integrity. To have business success, you, as the owner, must have a deep conviction that what you are doing is good and honorable. You have to believe that your activities in business are virtuous and even meaningful to others (e.g. your customers who return again and again.) The most successful people I know realize that their business success has come from benefiting other people. That's why Zig Ziglar use to say, “You can have anything you want in life if you help enough other people get what they want.” I have always been uncomfortable when people refer to generous people of wealth as “giving back to society,” as if to imply that their business activities that created wealth were in some way “taking from society.” The truth is that the most successful business people are successful because they pleased and satisfied their customers. They earned their wealth by giving and serving others, by making the lives of others better in some way. Thus they “owe” society nothing because of their business success. Sadly today an increasing number of Americans view wealth not as the morally legitimate reward of risk, innovation, and perseverance, but as an unjust and morally suspect outcome. Many regard entrepreneurs as “exploiters.” Our media is a major driver in conditioning Americans to distrust the morality of business. If you are a business owner I hope you are proud of what you do. I hope you see the enormous benefit you bring to your customers, your employees and their families, and your local economy. I hope you too believe in the morality and dignity of business. I hope you are proud of your business success. As a business coach I am an advocate for small businesses. Every year I guide over 50 business owners through strategic retreats to help them improve their mindset and their business. As a result these business owners see tremendous growth in both their businesses and themselves. To learn more contact us at The Growth Coach Houston.

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One Response to “Business Success Mindset: Do You Believe That What You Do Is Good?”

  1. Jacob Becker says:

    I agree. You have to feel good about making money for it to happen! Good article!

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