commitment, promise, trust, fulfillMen and women of character say what they mean and do what they say. They make bold promises, and they keep them. Their lives are characterized by commitment! Many people today do not care much about keeping commitments. They break their commitments if they are not convenient. As a matter of fact, the value of their words has become so cheap that they break their commitments routinely, almost every day.

Broken Commitments

Their careless attitude affects their personal relationships. A parent promises his children that he will tuck them in or take them to the park, yet he feels no remorse when he fails to follow through. When some people find themselves late for an appointment, they do not consider their tardiness to be a broken commitment. I could go on. A careless attitude toward commitment in one’s personal life also affects one’s business. For example, we’ve all experienced the salesperson who promises things he can’t deliver just to make a sale.

The Basis For Trust

Commitment is the basis for trust, which is the foundation of all relationships. Therefore, a person who breaks his commitments is choosing to destroy trust in his personal and professional lives. People want to do business with others whom they know, like, and trust. So when a person doesn’t keep his promise, others don’t want to do business with him. They certainly don’t want to engage in a personal relationship with him. We encourage our clients to be business people of notable character by first making strong and clear promises to their customers. But we must follow those promises by standing behind our word, even in the small things. Commitment is doing what we say we’re going to do, even when it is inconvenient. Great businesses are built by people who choose to be above average, who choose to stand up and stand out. They make bold, clear commitments, and then they fulfill great commitments. As a result, that then becomes their hallmark and their brand!  


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