How to Retain Great Employees

retain employees, employee retention"The glue that holds all relationships together -- including the relationship between the leader and the led is trust, and trust is based on integrity.” -Brian Tracy

As the leader, your employees must trust you!

Trust is the fabric that holds a company together.  If people do not trust you, they will not trust your vision or strategies.  You are doomed.  If you lose your character and reputation, you will have lost everything.  Here are some suggestions:
  • Do what you say you will do.  Let them count on you.  Keep your promises.
  • In good times and bad, be ethical, moral, trustworthy, and possess unquestioned integrity.
  • Your words and actions must be in alignment. Walk the talk.  Be a straight shooter.
  • Honesty is paramount.
  • You must lead by example.
  • Be an authentic person – what people see is who you are.
  • You must share the good, the bad, and the neutral news with your team.  Open communication is a must.
  • No employee will complain about being kept too informed, too involved, or too inspired.
  • Be sincere and always speak from the heart -- phonies are easy to spot.
  • Build trust with deep listening.
Trust must be earned over time.  However, trust can be lost in no time and is very difficult to rebuild, if at all.  As such, any untrustworthy behavior will cost you good employees.

Good employees do not leave bad companies; they leave bad leaders.

Your leadership and other strengths are not worth much if you are not able to achieve leverage and results through other people.  Keep reminding yourself and your management team that the greatest assets of your business are your people!

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