Improve Your Selling Effectiveness – Seth Godin

Seth Godin, Improve Your Selling EffectivenessSaturday with Seth

If you follow my blog you know that I'm a fan of Seth Godin. I deeply appreciate his work and his contribution to my own personal growth as a marketer. This is a recent post from Seth's Blog that I wanted my followers to read. We can improve our selling effectiveness by offering a new statement of the problem our customers are experiencing and a new statement of the solution. Read his entire post "Selling to People Who Haven't Bought Yet." Thanks Seth!

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