Here are some interesting updated stats on social media published this month in “Success” magazine. As business owners who use social media marketing we need to be aware of this:
- 51% of Americans over the age of 12 have a profile on Facebook
- Approximately 46 million Americans check their social media sites and services several times a day
- 1 in 4 social network users knowingly follows brands, products, or services on social networks
- Among those who do follow brands, products, or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies
- Nearly 25% of social network users say that Facebook is the site that most influences their buying decisions
Just a couple of more Facebook facts:
- Articles posted on Saturday are shared the most; Sunday comes in second
- Articles posted at 8am get the most shares, followed by 6pm
- There’s a noticeable dip in shares during dinner times as well as between midnight and 6am
If you are using social media as a marketing tool, let me encourage you to be strategic. Also, let me encourage you to track and measure everything so that you can make the best strategic decisions. Wishing you the very best with your social media marketing!
Tags: Social Media
