Small Business LinkStorm for May 3, 2013

Here are 3 great resource links for owners of small business. Quick reads so dig in and enjoy!

5 Ways to Make Your Advertising Extraordinarily Effective

Here are 5 elements from Duct Tape Marketing guru John Jantsch that every business owner should consider for making their advertising more effective.  "Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool."  Read more...

How to Set Yourself Up for a Productive Day

Here Michael Hyatt shares 5 strategies that he uses to make each day a productive day. I like these!  "How many times has this happened to you? You go to bed after a long, unproductive day with the intention that tomorrow is going to be different. Then you wake up the next day and fall right back into the same old trap. It feels like you’re trapped inside your own private version of Groundhog Day."  Read more...

The Easy Trap

Do you want to build a great reputation or take the "easy" path? Seth Godin makes a powerful point in this insightful post. A must read!  "The prospects that are the easiest to engage with online--the ones that believe big promises, simple come-ons and garish interfaces--are often the very people who will become your lowest-value customers."  Read more...  


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