SMART Goals That Make a Difference

goals, goal-setting, business owner, results“The secret to productive goal-setting is in establishing clearly defined goals, writing them down and then focusing on them several times a day with words, pictures and emotions as if we’ve already achieved them.” – Denis Waitely Everybody likes to talk about resolutions at the start of each new year. Good business owners like to talk about their goals all year. But do you know what distinguishes a great business owner from the others? A great business owner not only has a list of goals, but he knows the secret to actually reaching his goals. Successful business owners understand that making a goal a reality begins with proper goal-setting. One easy acronym to help you remember how to properly define a goal is S.M.A.R.T. Five things describe a goal that is smart. A smart goal is:
  • Specific
  • Measurable
  • Achievable
  • Really Desired
  • Timed


One reason business owners fail to achieve their goals is that the goal is not specific. Be sure to think about your goal in concrete terms. Ask yourself, what do I want the end result to look like?


Then, make sure the goal is measurable. Ask yourself, how will I prove I’ve had success in reaching my goal? Think of a tangible way to measure the progress of your goal.

Achievable and Really Desired

Next, make sure your goal is really desired but also achievable. Ask yourself, do I really want to make the effort to make this happen? Do I really have the commitment to make this happen?


Finally, make sure your goal is timed. Set a clear time boundary for expectations of completing your goal. Ask yourself, how much time am I willing to dedicate to this goal before I expect results? By setting S.M.A.R.T. goals daily, weekly, and quarterly, business owners can accomplish significant things. What do you want to accomplish? Get clear. Get focused. Get S.M.A.R.T.  

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