Trick Question: What Business Are You In?

marketing, business owner
"Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." – Jay Conrad Levinson
Let me ask you a trick question: What business are you in? Did you answer with your field of expertise? You may think the answer is obvious, but many business owners actually get it wrong. Regardless of your industry, every single business owner should respond with the same answer. The truth is that regardless of your area of expertise, every strategic business owner is first and foremost a business owner in the marketing business.

You Are In The Marketing Business

Are you surprised to hear that marketing is your primary business? Understand that there is a difference between the industry you are in and the business you are in. Your industry cannot function without a proper understanding of and approach to marketing to your customers. Without a foothold in the marketing business, your field of expertise holds no influence. This is worth repeating: You are first and foremost a business owner in the marketing business.

The Heart and Soul of a Strategic Business

Strategic business owners understand that marketing is at the heart and soul of every strategic business. Without a robust marketing system, a business does not attract customers or clients. Without effective marketing systems, your business will stagnate, or worse, you will not be in business for very long. The Strategic Business Owner should make robust marketing systems one of his or her top priorities.

 As you plan for the end of the year, be sure that you have a well-designed marketing plan in place and that you are working your plan! Sign up now for Weekly Marketing Tips to keep you focused and fresh!  Contact us today to learn how to become an expert in the marketing business!

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